IKEA: Traffic driving
What?
- Deliver full colour floor media to help Ikea Southampton promote new store
- Place adverts all around city and match IKEA's strict pantone colours
- Encourage redemption of voucher and purchase of meals instore by presenting photograph of ad.
Results?
- Over 650,000 consumers exposed to the campaign over the 4 week period it was placed
- CPM £5.38
- Over 7,400 redemptions of meal using photographed advert
From start to finish Curb delivered on a media that is designed to drive footfall through the doors of our store, we were thrilled with colour and the clarity of the Bio Chalk Adverts and we wouldn't hesitate in repeating a campaign again.
Rob Cooper
IKEA Southampton
