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Kia: Product Launch
What?
- 750 clean adverts laid in 5 cities
- Sole purpose to drive traffic to URL
- Specified placement around traditional media infrastructure
- Targeted driver dwell areas and competing garages
Results?
- 5 cities with combined footfall traffic over 3,100,000
- CPM (Cost per thousand) £7.70
- 145,000+ unique visitors ‣ 5000+ registrations for test drives and sign up’s online.
- £100,000 worth of industry and traditional PR
In early 2009, Kia Motors worked with CURB to execute the country’s largest ever clean advertising programme, which formed part of an integrated marketing campaign to generate buzz and excitement ahead of the UK launch of the new Kia Soul. From the offset, CURB approached the brief with creative flair and professionalism. They were helpful and honest when planning designs and advising on locations and embraced our ambitious plans for 650 clean ads in six separate cities with enthusiasm. CURB was determined to deliver a successful, high quality campaign that was in tune and perfectly complimentary to the entire scheme of our Soul launch activity.
Sue Mulcaster, Kia Motors UK.
