Lynx: Chalk art Offline touch points for AR activation
What:
- Mindshare and Ocean Outdoor needed an solution to help drive awareness for Lynx
- 1 x 2m x 2m chalk placement
- Placement in Bullring opposite an Ocean screen
Results:
- 350,000 footfall across 2 day weekend
- 76% of consumers interviewed noticed floor placement
- Over 15,000 engagements created with Ocean screen over the period, with consumers seeing angels (on screen) appear next to them when standing on the placement
- Bronze award in Cannes Lions outdoor category
