Vodafone: Digital/Experiential
What?
- Help Ignite shift brand perceptions and increase sales of Vodafone 360 by empowering consumers to create public displays of connection.
- 1350 clean adverts laid in 12 cities
- Create out of home touch points to tie in with national traditional and digital experiential campaign
- GPS locate placements to within 2 yards for location to be identified on client branded microsite allyourmatesinoneplace.com
- Creative designed as a marker for consumers to find and photograph to win cash prize.
- Multiple placements delivered simultaneously within 5 working days. Multiple online galleries made available to client within 10 hours.
Results?
- Over 2100 photo uploads containing over 10,000 people. The winning MMS contained no less than 135 individuals.
- CPM (Cost per thousand) £3.20
- Over 100,000 unique visits to the client microsite
- The first ever Field Marketing and Brand Experience Platinum Award for the campaign awarded to Ignite as well as gold in the Most Effective Integration/Amplification Category.
