This time next week, on Monday 16th October, CURBies will be getting settled into our new home over at the CSM head office, in Victoria. Although we will sadly miss our small and quirky office in Fitzrovia, we are very excited to be working amongst the rest of the Chime and CSM family 🙂
It is with huge excitement we can announce today that CURB has been acquired by CSM. Joining the Chime and CSM family will allow us to rapidly scale the CURB brand and our capability to help clients deliver extraordinary brand experiences all over the world. We wanted to say a huge thank you to all of our clients, partners and suppliers who have helped make the last 8 years so special.
In partnership with Swarovski, The Natural History Museum’s iconic ice rink is back again this year! CURB Media have also returned with our photo experience where guests can have a free photo taken; capturing their special moment on the ice with the iconic NHM and the Swarovski decorated Christmas tree in the background.
A visit to the Museum’s Ice Rink is a must this festive season and it’s open from 27th October 2016 to 8th January 2017!
To celebrate the UK launch of PlayStation®VR today, CURB have installed a giant version of the iconic headset at King’s Cross Station. The larger-than-life headset is approximately the length of a double-decker bus, towering over commuters at 12m x 6m. The massive PSVR doubles as a demo room, where you can try out the regular-sized headset for yourself.
The demonstration is running until Sunday 17th October, so pop along to the station and have a go!
For three weeks in July, our sister company Meshh installed their devices across 170 bus shelters throughout the UK with Coca Cola. Meshh enabled passersby to download a free Coca Cola voucher without using their own WiFi or mobile data. After selecting the WiFi SSID named (+) Free Coca-Cola Zero Sugar users were directed to a branded splash page with the Coca Cola Zero advert where they had the option to redeem their free voucher. By filling out the online form the user could have the voucher either emailed or sent via SMS to their phones.
Brand: Coca Cola
Media Agency: Kinetic Worldwide
Media Owner: JCDecaux
No. of sites: 170
Click throughs: 17,510
Over 50% conversion on engaged users.
In a celebration of the 9.58 second 100m world record, Virgin Media and CURB took to the Thames earlier this week to mark exactly one month until the start of the 2016 Olympics in Rio where Bolt will defend his title. CURB launched a 100m long floating video screen along the river which stopped at the London Eye. The Eye itself then became a giant stopwatch to countdown Bolt’s time while the ad was viewed for the first time.
To advertise the new Galaxy S7 Edge phone, Samsung draped one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone! Read more here.
We are thrilled to announce our mobile pop up billboards will be launching for the first time at Cannes at Midem. Check them out if you are heading to the festival between 3rd-6th June.
Throughout the duration of Film Festival 2016, CURB are back in Cannes. This year we’ve returned with two digital screens. Our newest addition is a digital 96 sheet on the Majestic Hotel – right opposite the Palais. Our screen can also be seen from the red carpet, check out the photo below with our screen right behind Blake Lively!
Tomorrow Meshh and Flexlyte will be exhibiting at Moving Minds, Kinetic’s annual event hosted by the Drum’s Dave Birss. Amongst the key speakers will be CURB’s founder and CEO Anthony Ganjou, talking about digital and physical innovation and what is in store for CURB Group this year. If you’re coming, be sure to say hi!