This year CURB debuted a Twitter-enabled DOOH campaign with the hashtag #CannesScan in partnership with Grand Visual and Clear Channel Outdoor. #CannesScan is a live Twitter poll of the emojis being used in reference to all things #CannesLions during the event. The trending emoji was published every 15 minutes on Le Grand Screen. As sponsor of the prestigious Cannes Lions awards since 2010, Clear Channel Outdoor used the immediacy of digital out-of-home to showcase the winners on Le Grand Screen as soon as they were revealed.
Accompanying the screen, CURB built Clear Channel Outdoor a dedicated hospitality and digital OOH experiential space called the “Playground” in the gardens of the Grand Hotel. The Playground incorporated a covered free-standing tent structure and utilised the garden space as an informal ‘outside’ area for café-style seating.