Sea tagging is another one of CURB's new media and is an ideal solution for raising PR or brand awareness. Sea water is combined with custom-made equipment and the resultant advert attracts many an onlooker before evaporating back into the hands of mother nature.
Having already been utilised in both the UK and US, it's ambient format is an excellent way of captivating a crowd, especially with a younger audience. In a similar vein to Clean Advertising, these adverts can be extremely targeted and literally be sprayed at the feet of the ideal demographic - or even on them!
In combination with the right message and promotional staff, Sea Tagging can be used as a mobile means of PR, in which passers-by are actively involved with the brand through face-to-face interaction.