Nike: Chalk advertising
Nike asked Curb to place Chalk Advertising at Power League to promote the Nike 5’s and the launch of the Nike ‘Bomba’ astroturf boot. The exercise also amplified other Nike above the line activity being placed at the Power League estate as a complete media exercise.
Curb’s Chalk Advertising will be visible to over 15,000 ABC1 and C2DEs visitors over a 4 week period.
Nike said:
We were extremely happy with the execution of the Own the Cage Chalk Advertising, Curb promised a strong execution that successfully represented the Nike brand to one of our core demographics and that is exactly what they delivered.
Neil Potter
Nike Football Brand Communications
