Sunsail: Chalk advertsing
Sunsail, the UK's leading Yacht Charter and Sailing Holiday company, asked CURB to develop and execute a highly targeted campaign to highlight their presence at the PSP Southampton Boat Show. It was a great opportunity to work with Southampton Council to deliver the first council-approved and legitimately executed campaign of it's kind in the UK. For the first time the Sunsail brand colours were specially reproduced in natural chalk and demonstrated how effective CURB's Chalk and Clean adverts are at directing footfall and increasing brand presence.
CURB delivered a stunning street advertising campaign. A combination of strategically placed Chalk Tags and Clean Ads were placed across the city of Southampton, driving visitors to their stand, promoting their website and cleverly increasing awareness of the variety of holidays Sunsail has to offer.
