Yorkshire Water: EnormAd
Combine a large amount of Bio-Chalk, a forward thinking farmer, thirty-five up for it Yorkshire Water employees in white overalls, and you get a highly effective original PR Splash exercise!
In order to support Yorkshire Water's £19 million investment in a new pipe system spanning across the country, CURB were asked to create PR splash which would generate press coverage for the pipe project.
Alongside Logistik - Yorkshire Water's PR agency - we created a 150ft-square tap, and arranged for thirty-five Yorkshire water employees to walk out of the mouth of the tap in order to simulate a drip. All this took place as the press helicopter flew overhead and snapped away.
The campaign has already been covered by all regional press and evening news, with national press coverage in the pipeline.
